Fertility Matters Rebrand & Strategy

Fertility Matters is a non-profit organisation that aims to improve education on fertility health for teenagers to empower them in making the right decisions for the future. The initial brief was to create a website only, but after defining the problem, we decided to make a whole campaign strategy including the website for Fertility Matters to raise awareness and create the right approach for the teenagers. This project is enabled by UTS Shopfront.

FERTILITY MATTERS REBRAND & STRATEGY

Fertility Matters is a non-profit organisation that aims to start a conversation and improve education on fertility health for teenagers to empower them in making the right decisions for their future.

Expanding on the initial brief to just create a website, Cascade Creators (our team) further defined the problem and created a whole campaign strategy that included a revamped logo, posters, postcards, a video, social media collateral, a style guide and an activity pack for group discussion. Combining all these elements, the end goal was to create a complete package to put Fertility Matters in a position to communicate with young people in a way they could develop their knowledge of fertility.

www.fertilitymatters.org.au

This project is part of a university project created by:

Ali Braithwaite

Andrea Cheng

Bridgette O’Brien

Lyan Deng

Kristina Grasiella Widjaya

This project is enabled by UTS Shopfront.

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